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Scotiabank sponsors new four-part radio series for entrepreneurs!

On November 19, 2015, Posted by , In Articles, With No Comments

Maintaining a Social Media Presence

On April 7, 2015, Posted by , In Articles, With No Comments

Maintaining a social media presence By Samantha Hazlewood “So…let me get this right. They pay you to surf the Internet?” “Your job must be so easy! You get to be online all day!” These are just some of the absurd things you hear when you tell people you’re a Social…

UPstart Caribbean Tip #4: Find the Unique Selling Proposition

On April 5, 2015, Posted by , In Articles, With No Comments

Watch the corresponding Betty clip here Find the Unique Selling Proposition No product or service sells itself. Before we can begin to sell to anyone else, we have to sell ourselves on it first. This is especially important when what we’re offering is similar to those around us. Very few…

UPstart Caribbean Tip #3: How to Generate Business Leads

On March 27, 2015, Posted by , In Articles, With No Comments

Watch the corresponding Betty clip here How to generate business leads Entrepreneurs with savvy marketing strategies care about three things: getting more customers, increasing sales and saving time. They tend to focus most, if not all, of their marketing and sales resources on closing hot leads which means the not-ready-to-buy-yet…

UPstart Caribbean Tip #2: Business Plan Writing – The Do’s and Don’ts

On March 19, 2015, Posted by , In Articles, With No Comments

Watch the corresponding Betty clip here Business Plan Writing – The Do’s & Don’ts Business plans are for funding your business – or are they? A business plan is how you drive the future; it’s a roadmap for even the smallest idea or earliest stage of your idea. When writing…